/Tag:Big Data Value

A short history of Big Data

By | 2019-03-26T04:51:53+00:00 March 26th, 2019|Categories: Big Data, Fundamentals|Tags: , |

Where does 'Big Data' come from? The term ‘Big Data’ has been in use since the early 1990s. Although it is not exactly known who first used the term, most people credit John R. Mashey (who at the time worked at Silicon Graphics) for making the term popular. In its true essence, Big Data is not [...]

Business Drivers for Big Data

By | 2019-02-28T10:44:45+00:00 February 28th, 2019|Categories: Big Data, Fundamentals|Tags: , , |

Big Data emerged in the last decade from a combination of business needs and technology innovations. A number of companies that have Big Data at the core of their strategy have become very successful at the beginning of the 21st century. Famous examples include Apple, Amazon, Facebook and Netflix. A number of business drivers are at [...]

Five ways to capture Value from Big Data

By | 2018-07-31T08:18:45+00:00 July 31st, 2018|Categories: Big Data, Fundamentals|Tags: , |

Value of Big Data The primary reason why Big Data has developed rapidly over the last years is because it provides long-term enterprise value. Value is captured both, in terms of immediate social or monetary gain, and in the form of a strategic competitive advantage. Due to its wide range of applications, Big Data is embraced [...]

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