Understanding Business Objectives in Analysing Data

By Jan-Willem Middelburg

In any analytics project, most analyst spends more time thinking about the data and the model design than processing data queries.

However, most analysts skip the fundamental process of understanding the business objectives and asking the right questions to apply the right analysis techniques in solving business problems.

In this webinar, Jan-Willem will deep dive into the 6 business objective types to help data analysts ask the right questions in solving a problem and implementing the right analysis techniques based on the business objectives.

About Speaker

Jan-Willem Middelburg, the author of the Enterprise Big Data Framework publications.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, they offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Accenture’s 710,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Accenture embraces the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit them at https://www.accenture.com

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