Strategies for Customer-Driven Data Analytics: Overcoming Challenges and Maximising Insights by Jason Frank

By Jason Frank

Watch this engaging session that delves into the crucial organisational hurdles of gaining a clear understanding of your company’s purpose and what truly matters to your customers. Discover effective strategies for analysing customer data by identifying the key information to include and excluding data sets that can distract from improvement.

Moreover, we’ll emphasise the significance of adopting a customer-centric perspective when measuring the flow of your customer journey, rather than solely focusing on internal processes. By shifting the perspective, we’ll unveil valuable insights and identify hidden areas for improvement that might have been overlooked.

This session is highly recommended for customer service managers seeking to enhance their teams’ performance, data professionals supporting transformative initiatives, and senior management executives aiming to establish a solid foundation for learning and improving the overall customer experience. Don’t miss this opportunity to embrace a robust methodology for understanding your customers before embarking on ad-hoc data analysis.

About the Speaker

Jason brings 25 years of experience in Canada, Japan, and the UK, merging data analytics with corporate finance. He founded and led a data science team at ITOCHU’s portfolio company ETEL (Kwik-Fit) in 2016, integrating company purpose and customer perspectives into analytics. Jason has collaborated with major corporations like Daimler, Citigroup, HSBC, and NTT Data on advanced analytics projects. His expertise spans portfolio company investment management, M&A, and management consulting, with a focus on advanced financial modeling. He was Chairman of the car-sharing tech start-up Hiyacar, holds an MBA from INSEAD, and is a qualified management accountant, fluent in English and Japanese.