AI in Action: 5 Ways to Improve the Customer Experience Using AI by Joyce Avila
AI in Action: 5 Ways to Improve the Customer Experience Using AI by Joyce Avila
By Joyce Avila
Every customer interaction provides the opportunity to build a new or strengthen an existing relationship, but there are challenges. The number of digital marketing channels has increased, and the amount of customer data being generated in these channels has exploded. Furthermore, customer expectations have increased while attention spans have decreased, causing marketing campaigns to have a shorter life cycle. In this environment, creating consistently delightful customer experiences (CX) is harder than ever.
An effective CX strategy is required, and AI can play a crucial role in achieving this. Understanding when and how to use AI can help free teams to spend more time directly with customers, creating a delightful experience. Moreover, AI as part of the strategy can also build more trust, satisfaction, and loyalty among customers when used responsibly.
In this session, Joyce Avilla discusses how AI fits into some of today’s marketing trends. Whether you’re new to using AI as part of your customer experience strategy or already leveraging advanced AI capabilities with big data, you’ll get a glimpse into how companies are successfully using AI to build a solid foundation for improving the customer experience.
About the Speaker
Joyce Avila, Data Cloud Architect Specializing in Salesforce and Snowflake | Author, Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform
Joyce Avila is a Data Cloud Architect specializing in Snowflake and Salesforce platforms, holding bachelor’s and master’s degrees in computer science and accounting business administration, and PhD coursework in accounting information systems. She has earned 19 Salesforce certifications, is Tableau certified, and recognized as a Salesforce All Star Ranger and Snowflake Data Superhero. Joyce produces how-to videos for Salesforce and Snowflake communities on YouTube and has authored two O’Reilly books: “Salesforce Data Cloud” (2024) and “Snowflake: The Definitive Guide” (2022). She frequently speaks at global technology conferences, including Salesforce Dreamforce, Snowflake Summit, and Snowflake World Tour.
